Business marketing management / 
Hutt, Michael D.; Speh, Thomas W. 
 - 2013-2015 ed. 
 - Singapore :  Cengage Learning Asia Pte Ltd,  2015. 
 - xxx, 438 p.; 25.5 cm. 
<br/><br/>Includes indeces 
<br/><br/><label>ISBN: </label>9789814510608 
<br/><br/><label>Dewey Class. No.: </label>C 658.804 H982 2015