| 000 | 00527nam a2200169Ia 4500 | ||
|---|---|---|---|
| 003 | EaristPH | ||
| 008 | 240523s2013 xx 000 0 und d | ||
| 020 | _a9781118321812 | ||
| 040 | _cEARIST LIBRARY | ||
| 082 | _aC 658.83 M345 2013 | ||
| 245 | 0 |
_aMarketing research / _cDavid A. Aaker; V. Kumar; Robert P. Leone; George S. Day |
|
| 250 | _a11th ed. | ||
| 260 |
_aNew Jersey : _bJohn Wiley & Sons, Inc, _c2013. |
||
| 300 | _axiv, 647 p.: ill.; 25.3 cm. | ||
| 504 | _aIncludes appendix, glossary, and index | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c6035 _d6035 |
||