| 000 | 00592nam a2200169Ia 4500 | ||
|---|---|---|---|
| 003 | EaristPH | ||
| 008 | 240523s2001 xx 000 0 und d | ||
| 020 | _a0071203958 | ||
| 040 | _cEARIST LIBRARY | ||
| 082 | _aC 659.1 B41 2001 | ||
| 245 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cBelch, George E.; Belch, Michael A. |
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| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bIrwin/McGraw-Hill, _c2001. |
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| 300 | _axx, v.p.: ill.; 25 cm. | ||
| 504 | _aIncludes glossary, and indeces | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_p008723 _2ddc _aEARIST _bEARIST _yBK _c6050 _oC 659.1 B41 2001 _d6050 |
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