Marketing management : knowledge and skills / Peter, J. Paul; Donnelly, James H. Jr.
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TextPublication details: New York : Irwin/McGraw-Hill, 2001. Edition: 6th edDescription: xx, 876 p.: ill.; 23.5 cmISBN: 0071188584DDC classification: C 658.8 P478 2001
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| BOOKS | Manila Campus Library | C 658.8 P478 2001 (Browse shelf(Opens below)) | Available | 011796 |
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| C 658.8 K963 2019 Business administration and marketing / | C 658.8 N277 2007 Customer service : competency guide / | C 658.8 P42 2000 Essentials of marketing : a global-manegerial approach / | C 658.8 P478 2001 Marketing management : knowledge and skills / | C 658.8 P947 2019 Essentials of marketing management / | C 658.8 T314 2016 Mathematics for retail buying / | C 658.8 W43 2001 Creative problem-solving cases for marketing and management / |
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